Websites that work
for their users.

• Audit content, navigation and layouts to identify where users encounter difficulty.
• Develop information architecture around audience needs and meaningful tasks.
• Apply accessible headings, links, alternatives, contrast and responsive layouts.
• Support colleagues with practical content standards and accessibility guidance.

• Shape content for clarity, usefulness and search visibility.
• Use SEO research and analytics to identify priorities and evaluate changes.
• Explore answer engine optimisation (AEO) and how AI changes the discovery of web content.
• Balance editorial needs, organisational goals and the experience of the reader.

I use analytics, audits and user feedback to guide decisions and explain recommendations to stakeholders.

GA4 · Semrush · Silktide · Mouseflow · Lighthouse

These tools support analysis of traffic, engagement, search performance, accessibility and user journeys; the useful outcome is a clear action, rather than another report.

My experience covers HTML, CSS and JavaScript, responsive page layouts, CMS development, content migration and multimedia production. I work with SiteBuilder at Warwick and have used Contensis and Luminis, alongside earlier learning platforms such as Blackboard and Frog.

Adobe tools support my image and video work. I also research practical applications of AI for web content and coding, sharing useful findings with colleagues.