rolf schwarz .
Work · Digital communication

Work & CV

Projects & results

Turning complexity
into useful websites.

Selected examples of research, digital delivery and collaboration across universities, education and commercial services.

01 · University of Warwick

60th Anniversary
website.

My contribution: research, site development, staff enablement and reporting

The task

Develop a website to support the university’s 60th Anniversary communications.

What I did

  • Researched competitor websites to inform the approach.
  • Built the site and helped colleagues maintain its content.
  • Provided monthly status updates and recommended improvements.

The result

The wider team’s work was shortlisted for the Times Higher Education award for Outstanding Marketing/Communications Team of the Year.

02 · University of Birmingham

A college-wide
CMS migration.

College Web Manager · 2008–2011

The task

Move a large, distributed college web estate to a new content management system and make its structure more consistent.

What I did

  • Managed the migration of 22 websites, around 5,300 pages, to Contensis in 2011.
  • Oversaw standardisation of structure and layout across the college.
  • Developed web strategy, supported content owners and reported progress to College Board.

The result

A completed CMS migration supported by a coordinated approach to content, structure and ownership.

03 · Warwick Print

Digital services
with a clearer reach.

Web Adviser · February 2019–August 2022

What I did

  • Created a responsive external website and maintained the internal SiteBuilder site.
  • Audited navigation, content, search visibility and accessibility; implemented improvements.
  • Developed social content and visuals, with regular performance reporting.
  • Wrote user guides for web, print-ordering and management systems.

Reported results

Instagram followers grew threefold and LinkedIn grew from zero to 159 followers over three years.

Visit Warwick Print ↗

04 · Earlier delivery

Education &
commercial work.

George Salter Academy · 2013–2019

Developed and maintained the website and redesigned the Frog learning environment for clearer navigation, alongside social media and multimedia work.

Berlitz language centres · 2000–2004

Created and maintained websites for centres in Birmingham, Bristol, Edinburgh and Oxford. Website enquiries accounted for 20% of new business across the four centres.

Solas Consultants · 2012

Introduced a PRINCE2-informed project approach and rebuilt company websites.

05 · Delivery approach

A plan people
can work with.

I establish the purpose, scope, stakeholders and priorities; organise work around practical milestones; and keep people informed about progress, decisions and dependencies.

My PRINCE2 Foundation and Practitioner qualifications were gained in 2011. I draw on that training alongside practical experience of adapting delivery to the organisation and the available resources.

How I work with people

Let’s talk about your next web project.

Get in touch
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